Beyoncé For H&M Confirmed

beyonceThe Bootylicious singer, Beyoncé Knowles, is the new face of the H&M campaign. The campaign was shot earlier this year in The Bahamas by Inez van Lamsweerde and Vinoodh Matadin. And it is titled “Beyoncé as Mrs. Carter in H&M” linking it to her upcoming world tour called “The Mrs. Carter Show.”

“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”